Byung-Chul Han’s Saving Beauty

A quick summary with 7 key thoughts

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In “Saving Beauty,” Byung-Chul Han critically examines how the concept of beauty has been transformed in contemporary society, shaped by neoliberal capitalism and digital technology. Han argues that this transformation has reduced beauty from a profound, contemplative experience to a superficial, consumable product.

Traditionally, beauty was seen as an objective, metaphysical ideal that invoked deep contemplation and emotional connection with the sublime. Modern beauty, however, is characterized by smooth, polished surfaces designed for instant gratification. This shift reflects broader societal changes driven by market forces and technological advancements.

Han emphasizes the role of digital technology in altering our perception of beauty. Social media and digital imagery promote a culture obsessed with appearance, where beauty is ubiquitous yet disposable. This digital aesthetic prioritizes flawlessness, creating unrealistic standards and erasing the unique imperfections that once enriched beauty.

Han critiques the commodification of beauty under neoliberalism, where beauty is a product to be bought and sold. The market dictates beauty standards, leading to a cycle of consumerism that undermines deeper, meaningful experiences of beauty. The beauty industry thrives on promoting trends that drive continuous consumption.

A significant aspect of Han’s critique is the loss of the sublime in contemporary beauty. The sublime, which evokes awe and a sense of the infinite, has been overshadowed by sanitized and controlled images. This reflects a broader societal trend towards controlling and sanitizing experiences to fit marketable categories.

Han’s exploration of beauty also reflects broader cultural and philosophical shifts. The prioritization of efficiency, control, and consumption over depth and emotional connection results in a superficial engagement with beauty. Han advocates for a return to a profound understanding of beauty, involving the sublime and the transcendent.

Byung-Chul Han’s “Saving Beauty” critically examines how contemporary society has commodified and superficialized beauty. Han calls for a re-evaluation of beauty beyond appearances, advocating for a return to its…