Byung-Chul Han’s Saving Beauty
A quick summary with 7 key thoughts
In “Saving Beauty,” Byung-Chul Han critically examines how the concept of beauty has been transformed in contemporary society, shaped by neoliberal capitalism and digital technology. Han argues that this transformation has reduced beauty from a profound, contemplative experience to a superficial, consumable product.
Traditionally, beauty was seen as an objective, metaphysical ideal that invoked deep contemplation and emotional connection with the sublime. Modern beauty, however, is characterized by smooth, polished surfaces designed for instant gratification. This shift reflects broader societal changes driven by market forces and technological advancements.
Han emphasizes the role of digital technology in altering our perception of beauty. Social media and digital imagery promote a culture obsessed with appearance, where beauty is ubiquitous yet disposable. This digital aesthetic prioritizes flawlessness, creating unrealistic standards and erasing the unique imperfections that once enriched beauty.
Han critiques the commodification of beauty under neoliberalism, where beauty is a product to be bought and sold. The market dictates beauty standards, leading to a cycle of consumerism that undermines deeper, meaningful experiences of beauty. The beauty industry thrives on promoting…